• Raising finance for you first film: private equity, industry funds: dos and don’ts
• Setting up your company
• Market Research. Finding a niche, identifying commercial ideas
• Understanding the importance of a Producer
• Producing and directing? Pros and Cons
• Finding a good script achievable within budget
• Doing a deal with the writer
• Attaching talent: How to negotiate with agents for named talent
• The Audition process
• Breaking down your script
• Budgeting and cash flow
• Importance of building a good team
• Finding crew and key Heads of departments – AD/PM/DOP
• The importance of an experienced sound recordist
• Prep, schedule, shot lists and story boards
• Equipment deals
• Benefits of local filmmaking
• Making sure the money is on screen
• Post-production-picture, sound, music, M&E, importance of sound
• Deliverables and technical requirements for distribution
• Cutting the Trailer
• How to sell your film: Researching the market place
• Who are the distributors: Finding worldwide distribution
• Securing a sales agent, closing a fair deal
• PR and Marketing
• Creating a buzz
• Crossing over to Hollywood
• Web promotion and Internet opportunities
• Theatrical release
• Planning and financing your next film
About the Speakers
Carlos Gallardo – Actor/Producer
Born in Acuña, Mexico, Gallardo’s first taste of fame came with the feature film ‘El Mariachi’, which he co-wrote, starred in and produced, and was the directorial feature debut of his close friend, Robert Rodriguez. A critically acclaimed film, it was renowned for costing only $7,000 to make, and went on to win the prestigious Audience Award at the Sundance Film Festival in 1993. The Spanish language film was shot with a local cast in the northern Mexican bordertown of Ciudad Acuña, the home town of leading actor Carlos. The film was originally intended for the Mexican home video market, but executives at Columbia Pictures liked the film so much that they bought the American distribution rights.
Following his success with ‘El Mariachi’, Carlos proceeded to work as an actor and co-producer on the film which would help launch the English language careers of Salma Hayek and Antonio Banderas, ‘Desperado’. This movie opened the door to many new projects, including ‘Bravo’ and ‘Single Action’, in which Carlos filled the roles of producer, director, actor and screenwriter.
Carlos went on to be one of the Producers of the third film in the trilogy ‘Once Upon a Time in Mexico’, featuring Johnny Depp, Willem Defoe, Enrique Iglesias, Eva Mendez, Salma Hayek and Antonio Banderas. The Mariachi trilogy franchise has grossed over $157 million worldwide.
In 2007, The Academy of Motion Picture Arts and Sciences recognised Carlos’ long time work as a minority filmmaker and honoured him with the award ‘Oscar Night America’, a recognition from the academy as a Latino filmmaker.
Chee Keong Cheung – Producer/Director/Writer/Distributor
Chee Keong Cheung is a Writer/Director/Producer and MD of Intense Productions and Intense Distribution. Cheung has worked with some of the industry’s most established names, including legendary two time Academy Award Winning Cinematographer, Jack Cardiff OBE (‘The African Queen’, ‘Black Narcissus’), and the acclaimed late British film producer and Former Vice President of 20th Century Fox, Tim Hampton (‘Aliens’,‘Frantic’, ‘Don’t Look Now’). Cheung wrote, directed and produced the indie action films ‘12’ and ‘Bodyguard: A New Beginning’ released by Lionsgate in North America and Sony Pictures in France.
Cheung’s Intense Productions is currently in development on the action/horror film ‘Zombie Apocalypse’ slated for production in 2014 and is Executive Produced by Kevin Eastman (Co-creator of ‘Teenage Mutant Ninja Turtles’) and Carlos Gallardo (‘El Mariachi’, ‘Desperado’). Cheung recently launched Intense Distribution a new division of his Intense Productions entity and released the critically acclaimed horror/ thriller, ‘Banshee Chapter’ Executive Produced by Zachary Quinto’s (‘Star Trek’, ‘Heroes’) Before the Door Pictures (‘All is Lost’, ‘Margin Call’).
Mark Strange – Actor/Producer
Mark Strange is a hugely talented actor, producer and fight choreographer with over ten years experience in the film and TV industry. Having appeared in ‘Twins Effect’ (working under action director Donnie Yen) and ‘The Medallion’ (alongside Jackie Chan), Mark also landed a role in ‘Batman Begins’ and played the lead in ‘Displaced’ (in addition to producing the film) a British action film featuring Sir Ian McKellen (‘Lord of the Rings’, ‘X-Men’). Continuing this success, Mark went on to co-produce and star in the critically acclaimed British action film ‘12’, directed by Chee Keong Cheung. Released worldwide, the film was praised for its hard hitting, realistic fights and was also the recipient of a prestigious Accolade Award for best stunts.
Recently, Mark featured in the action-drama ‘Best Laid Plans’ alongside Stephen Graham (‘Snatch’, ‘Boardwalk Empire’) and Adewale Akinnuoye-Agbaje (‘GI Joe: Rise Of The Cobra’), and was brought on board to choreograph the action of the horror sequel, ‘World of the Dead: The Zombie Diaries’ and also the critically acclaimed horror ‘The Thompsons’ directed by the Butcher Brothers (‘The Hamiltons’).
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